Our Story

Healthcare Business Specialists (HBS) is a Chattanooga, Tennessee-based consulting firm which specializes in rural health clinic reimbursement and prepares rural health clinic cost reports, program evaluations, provider enrollment, and RHC startups. Mark Lynn, CPA (Inactive), CRHCP, CCRS started Healthcare Business Specialists to serve undeserved, rural areas which lacked resources to address a rapidly changing and ever complex healthcare system. Rural Health Clinics were just becoming an area of interest by HCFA (Now CMS) and Mr. Lynn recognized the potential benefit of the program in rural areas. With grant assistance from the Robert Wood Johnson Foundation, Mr. Lynn assisted several RHCs in South Carolina to get started. Soon, Mr. Lynn was making frequent trips to South Carolina leaving a wake of RHCs behind him as the Director of Medicaid Reimbursement in South Carolina was fond of saying. From those humble beginnings, not much has really changed. Healthcare Business Specialists, LLC has stayed committed to serving rural areas and specifically rural health clinics. Since the pandemic, Healthcare Business Specialists, LLC has experienced tremendous growth with the addition of Dani Gilbert, CPA, CRHCP as a partner and owner of HBS and adding Page Chambers, CIA, CRHCP, and Trent Jackson, CCRS to our team of professionals dedicated to serving the Rural Health Clinic Community. Healthcare Business Specialists started the Rural Health Clinic Information Exchange Facebook Group in 2017 and it now has 4,000 members. The group is a trusted source and distribution hub of information for Rural Health Clinics where you can go ask questions or find webinars, seminars, conferences, or links to Medicare and Medicaid updates. You can find the Facebook Group here: https://www.facebook.com/groups/1503414633296362

Mark R. Lynn, CPA (Inactive), CRHCP, CCRS

Mark R. Lynn has served since 1985 as the President of Healthcare Business Specialists.  Mr. Lynn is considered one of the nation’s foremost experts in rural health clinics and the delivery of healthcare in rural areas.  Trained as a Certified Public Accountant, Mr. Lynn is a frequent speaker for the National Rural Health Association and the National Association of Rural Health Clinics regarding Medicare reimbursement matters.  Mr. Lynn has previously worked as a hospital administrator, corporate controller, hospital controller, internal auditor, and has state audit experience. Mr. Lynn is well versed in the various healthcare delivery systems as he has founded the following companies since starting Healthcare Business Specialists in 1985:

  • Rural Health Centers of America (sold to Ramsey Healthcare),

  • Geriatric Care Centers of America (sold to MW Medical, Inc.),

  • Geriatric Resources, Inc. (sold to American Psychiatric Partners)

Mr. Lynn has served on the Tennessee Hospital Association Medicaid Task Force in 1994 and served on the Hickman County Hospital Board of Trustees and been a Special Advisor to the Coffee County Board of Trustees.  Mr. Lynn has been featured in the Wall Street Journal and has received the Follmer Bronze Merit Award for outstanding service to the Healthcare Financial Management Association. 

Dani Gilbert, CPA has joined Healthcare Business Specialists as a RHC Consultant

DANI GILBERT, CPA, CRHCP

Dani Gilbert is Vice President of Healthcare Business Specialists. She holds a Bachelor of Business Administration degree and Master of Accountancy degree from Middle Tennessee State University, as well as her Certified Public Accountant (CPA) and Certified Rural Health Clinic Professional (CRHCP) certifications. Dani enjoys learning and assisting providers reach their goals in becoming a certified rural health clinic. She assists existing RHCs with cost reporting, rate setting, and various other cost and compliance issues.

Page Chambers, CIA, CRHCP

Page Chambers, CIA, CRHCP has joined Healthcare Business Specialists as a Rural Health Clinic Consultant. Page graduated from Tennessee Technological University with her Bachelor of Science degree and Master of Business Administration degree and has worked 4 years with KraftCPAs and 6 years with Vanderbilt University Medical Center in Nashville, Tennessee.

Trent Jackson, CCRS

Thomas (Trent) Jackson graduated from Dalton State College in 2020 with a Bachelor of Business Administration in Accounting. He previously worked with HBS helping with cost report preparation as he finished his degree. He then worked for Kraft Healthcare Consulting for two years where he worked on a wider range of reimbursement consulting projects including preparing Medicare cost reports for a variety of provider types as well as Medicaid cost reports that were submitted to a variety of state programs. He is a Certified Cost Report Specialist and previously assisted in boot camps centered on educating others to pass the CCRS exam. Trent’s first experience in the healthcare industry was by working with Rural Health Clinics, and he is excited to bring his expertise back to that community.